Portfolio

Will Zabriskie


willzab23@vt.edu



My  name is Will Zabriskie and I  am a designer. I am a graphic designer with a thoughtful and versatile approach to visual communication, I focus on transforming ideas into clear, engaging, and meaningful designs. My work balances concept and craft, combining strong typographic sensibility, attention to detail, and an understanding of visual hierarchy across both print and digital media. With an interest in storytelling and user experience, I aim to create designs that are not only visually compelling but also purposeful and accessible. Driven by curiosity and a commitment to refinement, I approach each project as an opportunity to explore, problem-solve, and communicate with intention.

I am from Barrington, Rhode Island, and currently attend Virginia Tech University, where I am majoring in graphic design with a minor in advertising. I have a strong interest in movies, music, and painting, and I am especially focused right now on producing electronic music and learning animation.

Project 4

Broxi Cleaning
Supplies



 Brand Identity
 Typography 
Adobe Illustrator
 Adobe Photoshop
DESCRIPTION

Broxi is a project in which I discovered a graphic design artifact from the Library of Congress and fully developed it into a cohesive brand system. The process involved analyzing the original artifact and translating its core visual qualities into a modern identity while preserving its historical character.


My goal was to give Broxi a clean, minimal aesthetic that feels contemporary and refined. The final brand was designed to be both functional and visually appealing, with an emphasis on simplicity and balance so it looks polished and intentional when displayed on a countertop.